THE FOUNDERS

Experience that connects project perception with sales.

Umesh Misra and Saurabh Vikhe bring together brand strategy and real-estate intelligence to help projects earn preference, attract the right buyers and create stronger sales opportunities.

FOUNDER

Umesh Misra

Brand Perception & Strategy

Over 20 years in brand building and perception strategy for sales—finding the idea that makes a project easier to value and harder to ignore.

Umesh has built brand and communication work across Welspun India, ICICI Bank, ICICI Prudential, Kotak Mahindra Bank, ICICI Securities, Carezz and Graand Prix Home Elevators. He turns a central perception into positioning, design, content and campaigns built to support sales.

POSITIONINGSTORY ARCHITECTUREBRAND DESIGNCAMPAIGN STRATEGY

FOUNDER

Saurabh Vikhe

Real Estate & Commercial Strategy

More than two decades inside the business of real estate—giving Propaganza a commercial depth most marketing agencies cannot claim.

Saurabh began his career at SBI before spending 12 years at Piramal Finance. He built its Bengaluru business to US$1 billion in assets within five years. His experience across residential and commercial projects brings a clear view of economics, viability, market demand and sales reality.

REAL ESTATE FINANCEMARKET INTELLIGENCEDEVELOPER NETWORKCOMMERCIAL STRATEGY

SPEAK DIRECTLY WITH THE FOUNDERS

Bring us the project and the demand challenge.

We’ll connect premium perception, qualified lead generation and commercial reality into one clear mandate.

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